Balanced experience in corporate marketing teams, agencies and independent consulting. Flexible in all media and channels, including offline and online advertising, website optimization, social media, direct marketing, mobile marketing, trade shows, sports and multicultural sponsorships, public relations, sales training and employee communications.
Industry experience includes telecom, banking, utilities, business services, building materials, aviation and healthcare.
• Marketing Communications Project Management
• Marketing Research and Communications Measurement
• Agency and Vendor Selection, Direction and Evaluation; Vendor Contract Optimization and Cost Reduction
• Writing: Brand Definitions, Creative Briefs, Proposals, Online and Offline Content
• Coaching and Training
• Teaching (college-level marketing)