Happy Halloween!  I didn’t fall off the blogosphere. I’ve just been mighty busy. Many irons in ye olde fyre.  I’ve added TEACHING to my resume in addition to “real world” work. Those who do also teach.

I hope to share some thrilling Sage observations with you in November.  In the meantime, take a trip down memory lane with my three most popular posts from 2012-2014:

#1 https://paulsagemarketing.com/2013/01/24/my-best-brands-birthday/

#2 https://paulsagemarketing.com/2012/12/21/how-elvis-met-nixon-is-how-branding-leads-to-sales/

#3 https://paulsagemarketing.com/2014/04/15/ozarka-is-made-in-texas-that-aint-natural/

Have a safe night of bite-sized fun!


If you don’t live in Arkansas (and there’s a good chance you don’t) you’re missing the fun of Arkansas advertising.  Today in my fair city of Little Rock I was listening to a local radio station and the spokesman for a Chevrolet dealership pitched the Impala as “the car for the man who’s not trying to impress anybody.”

I doubt that’s what the folks in Detroit had in mind for copy, but you have to admit it’s unique. Not unique in the way Rosser Reeves intended for a USP.  I’d bet nobody else positions it the way we do in Arkansas.  The 2014 Impala. Shown here in Razorback Red.

The 2014 Chevy Impala. It's nothing special, and that's what's special about it.

The 2014 Chevy Impala. It’s nothing special, and that’s what’s special about it.


Conroe store ACADEMYIts name is simple, its logo features a capital A, but too many people call it “Sports Academy.” WRONG!!  It’s Academy Sports. OK, officially Academy Sports + Outdoors (with a plus sign).  Maybe people confuse it with Sports Authority, a smaller competitor with little to no retail presence in my neck of the nation.  Drives me nuts. It’s a good store with good stuff.  Get it right.

Have a nice day, and enjoy the 4th of July weekend, States United of America.



You read that right.  My Walgreen’s saline nasal spray, which is really just a small bottle of water, has no gluten in it.Bottle (1)

I think we’ve taken this gluten-free thing a little too far.  Bottle (2)





I know a lot of people need to avoid gluten in their diets.  But last time I checked, nasal spray is not in anybody’s diet.  On its website The American Diabetes Association says, “Gluten is found in wheat, rye, barley and any foods made with these grains.” There’s barley in beer.  So don’t squirt beer up your nose.  Probably wouldn’t be too pleasant.  Even if you don’t have a gluten problem.