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Maybe it was just a bad run of their label-making press. Maybe it’s my inability to discern fifty shades of pink. Maybe I just don’t grasp the concept of subtlety in packaging.

I’m having a hard time reading the label on this bottle of Aquafina Flavor Splash Sparkling Berry Loco Four Berry Blend Flavor, a product of Pepsico under its popular Aquafina bottled water brand.

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I like the beverage, but I can’t read the label easily.  It doesn’t jump off the shelf at me.

In British slang, the word “bottle” means “courage” or “mettle,” as in “He’s a skilled footballer, but he lacks bottle.”  Pepsi had the bottle to design a pink-on-pink bottle, but I don’t think it scored a goal.