Sage Advice, LLC

Paul Sage's Marketing Work and Observations

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MARKETING COMMUNICATIONS LEADER skilled at planning, creating, implementing and measuring communications in consumer and business markets. Industry experience includes telecom, banking, utilities, business services, building materials and healthcare. Key Capabilities • Fractional Marketing Director • Marketing Communications Project Management • Marketing Research and Communications Measurement • Agency and Vendor Selection, Direction and Evaluation; Vendor Contract Optimization and Cost Reduction • Writing: Brand Definitions, Creative Briefs, Proposals, Online and Offline Content • Coaching and Training

If you can brand a dumpster, you can brand anything

Bin There Dump ThatA clever Canadian company, Bin There Dump That, knows how to differentiate even a most mundane and unglamorous thing. Not only have they chosen a unique, funny and memorable name, they promise a higher level of customer service and a “residential friendly dumpster.”     http://www.bintheredumpthat.com/

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