39. Coco the dead gorilla
The Old Grey Wolf says it five days a week, with professional fluidity and consistency, yet most of us P1s can’t recite more than a few words of it. It varies ever so slightly day to day, but here is the general script.
Three thirty-three is our time. Thirty-three minutes past 3PM Central Standard time according to the tower of the friendly mercantile. The tuner is on America’s favorite radio station, Sportsradio 1310, The Ticket.
Warmest greetings, Tickheads and Ticketchicks, it is Thursday, the 9th of March.
Time to heed to, trice up, mill about smartly throughout the premises making certain every radio in sight is set to America’s favorite station for music and news and in doing whatever you must to ensure that this remains the case in perpetuity.
This is Mike Rhyner, speaking to you today from the nurturing biosphere of the mothership, alongside the The Knox City knocker, the Terlingua comic, Dingu, Ty Walker, the great beast in his natural habitat and the dancing bear at first base getting things ready to roll with that Ticket Ticker this afternoon.
At the helm, guiding us out to sea, sober with his hands on the wheel, the young gunslinger, David Mino.
Becca will be along in just a bit with traffico, traffico, and I will be here, but right about now it is time for us to bring in the Cobra.
For more of my gentle musings on The Ticket, see https://paulsagemarketing.com/2013/01/24/my-best-brands-birthday/
Mike Rhyner, Greatness
There’s a new movie on this very story! https://www.youtube.com/watch?v=o9x3Z6b0Z1g
Forty-two years ago today, early in the morning of December 21, 1970, Elvis Presley showed up, unannounced, at the gates of the White House to deliver a letter he had written to President Richard Nixon.
Elvis wanted to meet with the President and he wanted the title and badge of Federal Agent for the Bureau of Narcotics and Dangerous Drugs. Elvis got everything he asked for. By lunchtime. That day.
How did Elvis do it?
THE BRAND: By 1970, sixteen years into his show biz career, Elvis Presley had evolved into Elvis. The bejeweled, cape-wearing, “See See Rider” singing, Vegas-playing Elvis. Elvis was a brand that everybody recognized and many respected. When Elvis showed up at the door — even the…
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Is it just me and a lot of Russians who think Periscope is the coolest thing to happen to social media in forever? This past weekend Periscope celebrated its first birthday. I think Periscope is the true beginning of the global village. But that’s just me. And I’m note Check it out. Do Svedanya.
A friend of mine was recently asked, “If you could have any career you wanted, what would you be doing?” My friend said, “After all I’ve done in the last 20 years, I still have no clue what career would make me happy?”
My sage advice to him, and to anyone trying to answer this question, is to think back to the period in your life when you weren’t responsible for generating an income, say from ages 6 to 22. What did you like to do when nobody was telling you what to do or what you SHOULD do? When did that tuning fork go off in you heart? When did three or four hours pass so quickly you didn’t even look up? When were the times you surprised yourself and your peers that you could do something not everybody could do? For me those activities that resonated all had something to do with communication to an audience — writing, speaking, advertising, “slaying the great dragon of ambiguity” to help define and clarify something. What dragons do you like to slay?
Kroger sells a product they call “Fat Free Half & Half.” Half & Half is supposed to be half cream, half whole milk, with a butterfat content of about 12%. TWELVE PERCENT. What’s the story, Kroger?
I invite spokespeople from Kroger, all members of the dairy industry, and anyone who has ever tried this product to comment.