Is it just me and a lot of Russians who think Periscope is the coolest thing to happen to social media in forever? This past weekend Periscope celebrated its first birthday. I think Periscope is the true beginning of the global village. But that’s just me. And I’m note Check it out. Do Svedanya.
A friend of mine was recently asked, “If you could have any career you wanted, what would you be doing?” My friend said, “After all I’ve done in the last 20 years, I still have no clue what career would make me happy?”
My sage advice to him, and to anyone trying to answer this question, is to think back to the period in your life when you weren’t responsible for generating an income, say from ages 6 to 22. What did you like to do when nobody was telling you what to do or what you SHOULD do? When did that tuning fork go off in you heart? When did three or four hours pass so quickly you didn’t even look up? When were the times you surprised yourself and your peers that you could do something not everybody could do? For me those activities that resonated all had something to do with communication to an audience — writing, speaking, advertising, “slaying the great dragon of ambiguity” to help define and clarify something. What dragons do you like to slay?
I’ve been getting a lot of Brazilian visitors to this blog recently. I don’t know why, but the stats don’t lie.
“Obrigado” and “Feliz Natal” to my friends in Brazil.
Kroger sells a product they call “Fat Free Half & Half.” Half & Half is supposed to be half cream, half whole milk, with a butterfat content of about 12%. TWELVE PERCENT. What’s the story, Kroger?
I invite spokespeople from Kroger, all members of the dairy industry, and anyone who has ever tried this product to comment.
Happy Halloween! I didn’t fall off the blogosphere. I’ve just been mighty busy. Many irons in ye olde fyre. I’ve added TEACHING to my resume in addition to “real world” work. Those who do also teach.
I hope to share some thrilling Sage observations with you in November. In the meantime, take a trip down memory lane with my three most popular posts from 2012-2014:
Have a safe night of bite-sized fun!
If you don’t live in Arkansas (and there’s a good chance you don’t) you’re missing the fun of Arkansas advertising. Today in my fair city of Little Rock I was listening to a local radio station and the spokesman for a Chevrolet dealership pitched the Impala as “the car for the man who’s not trying to impress anybody.”
I doubt that’s what the folks in Detroit had in mind for copy, but you have to admit it’s unique. Not unique in the way Rosser Reeves intended for a USP. I’d bet nobody else positions it the way we do in Arkansas. The 2014 Impala. Shown here in Razorback Red.
The 2014 Chevy Impala. It’s nothing special, and that’s what’s special about it.