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Media Musings

The Old Grey Wolf says it five days a week, with professional fluidity and consistency, yet most of us P1s can’t recite more than a few words of it. It varies ever so slightly day to day, but here is the general script.

Three thirty-three is our time. Thirty-three minutes past 3PM Central Standard time according to the tower of the friendly mercantile. The tuner is on America’s favorite radio station, Sportsradio 1310, The Ticket.

Warmest greetings, Tickheads and Ticketchicks, it is Thursday, the 9th of March.

Time to heave to, trice up, mill about smartly throughout the premises making certain every radio in sight is set to America’s favorite station for music and news and in doing whatever you must to ensure that this remains the case in perpetuity.

This is Mike Rhyner, speaking to you today from the nurturing biosphere of the mothership, alongside the The Knox City knocker, the Terlingua comic, Dingu, Ty Walker, the great beast in his natural habitat and the dancing bear at first base getting things ready to roll with that Ticket Ticker this afternoon.

At the helm, guiding us out to sea, sober with his hands on the wheel, the young gunslinger, David Mino.

Becca will be along in just a bit with traffico, traffico, and I will be here, but right about now it is time for us to bring in the Cobra.

For more of my gentle musings on The Ticket, see  https://paulsagemarketing.com/2013/01/24/my-best-brands-birthday/

Rhyner

Mike Rhyner, Greatness

If you don’t live in Arkansas (and there’s a good chance you don’t) you’re missing the fun of Arkansas advertising.  Today in my fair city of Little Rock I was listening to a local radio station and the spokesman for a Chevrolet dealership pitched the Impala as “the car for the man who’s not trying to impress anybody.”

I doubt that’s what the folks in Detroit had in mind for copy, but you have to admit it’s unique. Not unique in the way Rosser Reeves intended for a USP.  I’d bet nobody else positions it the way we do in Arkansas.  The 2014 Impala. Shown here in Razorback Red.

The 2014 Chevy Impala. It's nothing special, and that's what's special about it.

The 2014 Chevy Impala. It’s nothing special, and that’s what’s special about it.

 

This spot ran on Texas Rangers baseball last night on Fox Sports Southwest, an English-language network.

http://www.youtube.com/watch?v=MTB-QT7IaeM

Screen shot 2013-06-19 at 11.21.38 AM

 

 

 

 

 

 

 

The story is performed in Spanish, but the action is so clear, so universal, that language doesn’t matter.  We’ve all been there, and we understand.

The tag at the end, both on-screen and voiceover, is all English.

It breaks through.  Unlike the Rangers.  They lost.  Again.

Baseball and advertising have always been partners.  Long before NASCAR and the Barclays Premier League brought us sports figures decked in suits of many logos, the outfield walls of Major League Baseball stadiums were checkered with a panorama of ads.  Outfield WallAll those ads probably made it harder for players to see the ball.
Outfield Wall 2But they gave the fans something to read between innings.  Remember, they didn’t have smartphones back then.  Now we just check our email when the teams are changing sides.Outfield Wall 3

Podcasts are to media what Trefoils are to Girl Scout Cookies.  Most of us know they’re there, and most of us never order them.  Unless you’re like me.  I love podcasts.

It all started back in twenty-aught-six when I got my first iPod – a 1-gigabyte Nano.  I thought I was a hepcat.  I got on iTunes and quickly learned there’s more than music to play on a music player.  I discovered a whole world of podcasts.  And they were free.  Free is good.

Podcasts are advertiser-supported but not advertiser-heavy.  Advertising on podcasts could work for your brand.  Your ad runs in an uncluttered environment to an opted-in audience. Toyota advertises on “Stuff They Don’t Want You to Know,” a video podcast that delves into pop conspiracy theories.  Shari’s Berries is a regular on the hilarious “This Week with Larry Miller.”

I highly recommend “Manager Tools” and its companion “Career Tools,” two energetic weekly podcasts that provide detailed direction on how to work effectively inside a corporation.  “Manager Tools” host Mark Horstman is brilliant and full of tough-love advice, such as “You’re not paid to be you, you’re paid to be effective,” “You’re not that smart; they’re not that dumb,” and “It’s all about behavior.”

zzzmanagertools

Check it out for yourself.  Next time you’re on the iTunes Store search for whatever topic, title or person that interests you.  We all know “there’s an app for that.”  There’s also a podcast for that.

I feel like it’s December 23rd and the Christmas presents have already been opened. So much for anticipating what advertisers have in store for us during Sunday’s Super Bowl. Most, if not all, released their spots online this week. Coca-Cola and Volkswagen are already defending their work, which some say is defamatory.

Even if an ad is brilliant and stands up to initial scrutiny, do you think its impact is lessened by a Wednesday afternoon preview on your laptop instead of a Super Bowl Sunday debut on your big screen?

Advertisers clearly want to generate early buzz instead of waiting for the Monday morning recap. But as Kenny Rogers sang, “There’ll be time enough for countin’ when the dealin’s done.”

catbag3

Christmas gifts and Super Bowl ads should stay wrapped until their day has arrived.  And cats should never be put in bags to begin with.