Small business marketing: To beat the big guys, play a different game
Sage Advice, LLC
Paul Sage's Marketing Work and Observations
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MARKETING COMMUNICATIONS LEADER skilled at planning, creating, implementing and measuring communications in consumer and business markets.
Industry experience includes telecom, banking, utilities, business services, building materials and healthcare.
Key Capabilities
• Fractional Marketing Director
• Marketing Communications Project Management
• Marketing Research and Communications Measurement
• Agency and Vendor Selection, Direction and Evaluation; Vendor Contract Optimization and Cost Reduction
• Writing: Brand Definitions, Creative Briefs, Proposals, Online and Offline Content
• Coaching and Training
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