Sage Advice, LLC

Paul Sage's Marketing Work and Observations

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MARKETING COMMUNICATIONS LEADER skilled at planning, creating, implementing and measuring communications in consumer and business markets. Industry experience includes telecom, banking, utilities, business services, building materials and healthcare. Key Capabilities • Fractional Marketing Director • Marketing Communications Project Management • Marketing Research and Communications Measurement • Agency and Vendor Selection, Direction and Evaluation; Vendor Contract Optimization and Cost Reduction • Writing: Brand Definitions, Creative Briefs, Proposals, Online and Offline Content • Coaching and Training

Tackling a Question with Perplexing Resolve

Two days ago, I posted a photo and question on my LinkedIn page. I have already achieved a personal record for impressions and engagement. Everyone has an opinion.

Here is the link to my LinkedIn post.

What do you think? The older packaging on the left, or the newer one on the right? Which one will fly faster off a shelf at Walmart or Target?

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