Considering hiring a marketing agency? Agencies do what you can’t do by yourself.
I did a podcast!
I was a guest on Digital Madvertising, Episode 16. We talked about the places I’ve been and the things I’ve seen in my marketing career. It’s 49 minutes of Mad Man fun and nostalgia.
Super Bowl LVII Commercials and Timeline
Here is every ad, every scoring play, and more from Super Bowl LVII (57) on February 12, 2023.
I loved the ads featuring dogs (Amazon and Farmer’s Dog), the very edgy Blue Moon ad that gave the spotlight to two bland competitor brands, and the Google Pixel 7 ad showing amazing new technology.
I’m Three Degrees of Separation from Don Draper
I came across this “baby” at the Smithsonian Museum of Natural History in DC last week. https://geogallery.si.edu/10002811/rosser-reeves-star-ruby
The Rosser Reeves Star Ruby was donated to the Smithsonian by Mr. and Mrs. Rosser Reeves in 1965. Rosser Reeves was an American advertising executive and pioneer of television advertising. His ads were focused around what he coined the unique selling proposition (USP), the one reason the product needed to be bought or was better than its competitors. These often took the form of slogans such as M&M’s “melts in your mouth, not in your hand.”
Don Draper, the main character in Mad Men, is based on Rosser Reeves. It was Reeves who created the “It’s Toasted” slogan for Lucky Strike cigarettes. In “Mad Men,” Don Draper saves the Lucky Strike account with his last-minute “It’s Toasted” pitch.
Now, here is where it gets local. Rosser Reeves son, Rosser Scott Reeves, Jr., was our neighbor right here in Little Rock. Not only was Reeves Jr’s dad the real-life Don Draper, but his uncle was the even-more-famous David Ogilvy. Talk about a marketing pedigree!
And that’s how I’m three degrees of separation from Don Draper.
Super Bowl LVI Commercials Spreadsheet
That’s right, while you were kicking back and enjoying the game, the food, and the ads, I was hammering out an Excel sheet. Here it is. You’re welcome.
Super Bowl LVI, Los Angeles, Inglewood, California, SoFi Stadium, LA Rams vs Cincinnati Bengals 13 February 2022