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Sage Thoughts

The Old Grey Wolf says it five days a week, with professional fluidity and consistency, yet most of us P1s can’t recite more than a few words of it. It varies ever so slightly day to day, but here is the general script.

Three thirty-three is our time. Thirty-three minutes past 3PM Central Standard time according to the tower of the friendly mercantile. The tuner is on America’s favorite radio station, Sportsradio 1310, The Ticket.

Warmest greetings, Tickheads and Ticketchicks, it is Thursday, the 9th of March.

Time to heave to, trice up, mill about smartly throughout the premises making certain every radio in sight is set to America’s favorite station for music and news and in doing whatever you must to ensure that this remains the case in perpetuity.

This is Mike Rhyner, speaking to you today from the nurturing biosphere of the mothership, alongside the The Knox City knocker, the Terlingua comic, Dingu, Ty Walker, the great beast in his natural habitat and the dancing bear at first base getting things ready to roll with that Ticket Ticker this afternoon.

At the helm, guiding us out to sea, sober with his hands on the wheel, the young gunslinger, David Mino.

Becca will be along in just a bit with traffico, traffico, and I will be here, but right about now it is time for us to bring in the Cobra.

For more of my gentle musings on The Ticket, see  https://paulsagemarketing.com/2013/01/24/my-best-brands-birthday/

Rhyner

Mike Rhyner, Greatness

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Kroger sells a product they call “Fat Free Half & Half.” Half & Half is supposed to be half cream, half whole milk, with a butterfat content of about 12%. TWELVE PERCENT. What’s the story, Kroger?

I invite spokespeople from Kroger, all members of the dairy industry, and anyone who has ever tried this product to comment.

If you don’t live in Arkansas (and there’s a good chance you don’t) you’re missing the fun of Arkansas advertising.  Today in my fair city of Little Rock I was listening to a local radio station and the spokesman for a Chevrolet dealership pitched the Impala as “the car for the man who’s not trying to impress anybody.”

I doubt that’s what the folks in Detroit had in mind for copy, but you have to admit it’s unique. Not unique in the way Rosser Reeves intended for a USP.  I’d bet nobody else positions it the way we do in Arkansas.  The 2014 Impala. Shown here in Razorback Red.

The 2014 Chevy Impala. It's nothing special, and that's what's special about it.

The 2014 Chevy Impala. It’s nothing special, and that’s what’s special about it.

 

Conroe store ACADEMYIts name is simple, its logo features a capital A, but too many people call it “Sports Academy.” WRONG!!  It’s Academy Sports. OK, officially Academy Sports + Outdoors (with a plus sign).  Maybe people confuse it with Sports Authority, a smaller competitor with little to no retail presence in my neck of the nation.  Drives me nuts. It’s a good store with good stuff.  Get it right.

Have a nice day, and enjoy the 4th of July weekend, States United of America.