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There’s a new movie on this very story! https://www.youtube.com/watch?v=o9x3Z6b0Z1g

Paul Sage - Marketing


Elvis meets Nixon 12 21 1970
Maybe you’ve heard the story.  Maybe you’ve seen the photos. In case you haven’t, here’s the recap:

Forty-two years ago today, early in the morning of December 21, 1970, Elvis Presley showed up, unannounced, at the gates of the White House to deliver a letter he had written to President Richard Nixon.

Elvis Letter Page 1

Transcript of letter from Elvis to President Nixon 12 21 1970

Elvis wanted to meet with the President and he wanted the title and badge of Federal Agent for the Bureau of Narcotics and Dangerous Drugs.  Elvis got everything he asked for.  By lunchtime.  That day.

How did Elvis do it?

THE BRAND:   By 1970, sixteen years into his show biz career, Elvis Presley had evolved into Elvis.  The bejeweled, cape-wearing, “See See Rider” singing, Vegas-playing Elvis.  Elvis was a brand that everybody recognized and many respected.   When Elvis showed up at the door — even the…

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A friend of mine was recently asked, “If you could have any career you wanted, what would you be doing?” My friend said, “After all I’ve done in the last 20 years, I still have no clue what career would make me happy?”

My sage advice to him, and to anyone trying to answer this question, is to think back to the period in your life when you weren’t responsible for generating an income, say from ages 6 to 22. What did you like to do when nobody was telling you what to do or what you SHOULD do? When did that tuning fork go off in you heart? When did three or four hours pass so quickly you didn’t even look up? When were the times you surprised yourself and your peers that you could do something not everybody could do? For me those activities that resonated all had something to do with communication to an audience — writing, speaking, advertising, “slaying the great dragon of ambiguity” to help define and clarify something. What dragons do you like to slay?

Happy Halloween!  I didn’t fall off the blogosphere. I’ve just been mighty busy. Many irons in ye olde fyre.  I’ve added TEACHING to my resume in addition to “real world” work. Those who do also teach.

I hope to share some thrilling Sage observations with you in November.  In the meantime, take a trip down memory lane with my three most popular posts from 2012-2014:

#1 https://paulsagemarketing.com/2013/01/24/my-best-brands-birthday/

#2 https://paulsagemarketing.com/2012/12/21/how-elvis-met-nixon-is-how-branding-leads-to-sales/

#3 https://paulsagemarketing.com/2014/04/15/ozarka-is-made-in-texas-that-aint-natural/

Have a safe night of bite-sized fun!

You read that right.  My Walgreen’s saline nasal spray, which is really just a small bottle of water, has no gluten in it.Bottle (1)

I think we’ve taken this gluten-free thing a little too far.  Bottle (2)

 

 

 

 

I know a lot of people need to avoid gluten in their diets.  But last time I checked, nasal spray is not in anybody’s diet.  On its website The American Diabetes Association says, “Gluten is found in wheat, rye, barley and any foods made with these grains.” There’s barley in beer.  So don’t squirt beer up your nose.  Probably wouldn’t be too pleasant.  Even if you don’t have a gluten problem.