MARKETING COMMUNICATIONS LEADER skilled at planning, creating, implementing and measuring communications in consumer and business markets. Balanced experience in corporate marketing teams, agencies and independent consulting. Flexible in all media and channels, including offline and online advertising, website optimization, social media, direct marketing, mobile marketing, trade shows, sports and multicultural sponsorships, public relations, sales training and employee communications. Industry experience includes telecom, banking, utilities, business services, building materials and healthcare. Key Capabilities • Marketing Communications Project Management • Marketing Research and Communications Measurement • Agency and Vendor Selection, Direction and Evaluation; Vendor Contract Optimization and Cost Reduction • Writing: Brand Definitions, Creative Briefs, Proposals, Online and Offline Content • Coaching and Training Specialties: Project work for companies, agencies and entrepreneurs looking to define their brands and market themselves. Brand Definition; Creative Brief Development; Agency Selection; Agency Evaluation; Agency Direction; Agency Contract Optimization; Marketing Project Management; Marketing Communications Measurement; Mobile Marketing; Writing Proposals and Social Media Content. Good