Paul Sage – Marketing

Marketing Observations with some Sage Advice

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MARKETING COMMUNICATIONS LEADER skilled at planning, creating, implementing and measuring communications in consumer and business markets. Balanced experience in corporate marketing teams, agencies and independent consulting. Flexible in all media and channels, including offline and online advertising, website optimization, social media, direct marketing, mobile marketing, trade shows, sports and multicultural sponsorships, public relations, sales training and employee communications. Industry experience includes telecom, banking, utilities, business services, building materials and healthcare. Key Capabilities • Marketing Communications Project Management • Marketing Research and Communications Measurement • Agency and Vendor Selection, Direction and Evaluation; Vendor Contract Optimization and Cost Reduction • Writing: Brand Definitions, Creative Briefs, Proposals, Online and Offline Content • Coaching and Training Specialties: Project work for companies, agencies and entrepreneurs looking to define their brands and market themselves. Brand Definition; Creative Brief Development; Agency Selection; Agency Evaluation; Agency Direction; Agency Contract Optimization; Marketing Project Management; Marketing Communications Measurement; Mobile Marketing; Writing Proposals and Social Media Content. Good

Category: Sage Thoughts

My opinions about all things marketing.

  • Brushing Up on My InDesign

    Do you ever ask yourself, “Do I still have it?” I had been away from Adobe InDesign for three years, and I was beginning to worry if I had lost my basic skill level in this industry-standard layout tool. This week I jumped back into the InDesign pool and started swimming. I watched YouTube videos,…

  • Keeping it Simple

  • If You’re Local and Small, Leverage That

  • I did a podcast!

    I was a guest on Digital Madvertising, Episode 16. We talked about the places I’ve been and the things I’ve seen in my marketing career. It’s 49 minutes of Mad Man fun and nostalgia.

  • A post of mine remains popular, year after year

    Blog content doesn’t die. Sometimes it keeps getting more popular.

  • The ARC of Marketing

    I just looked up MARKETING on Wikipedia. I have a headache. Here’s what Wiki says; Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising…

  • I’m Three Degrees of Separation from Don Draper

    I came across this “baby” at the Smithsonian Museum of Natural History in DC last week. https://geogallery.si.edu/10002811/rosser-reeves-star-ruby The Rosser Reeves Star Ruby was donated to the Smithsonian by Mr. and Mrs. Rosser Reeves in 1965. Rosser Reeves was an American advertising executive and pioneer of television advertising. His ads were focused around what he coined…

  • Testing Microsoft Word and Office 10 Dictation: Meh.

    I thought I’d try my computer’s ability to take dictation, using Microsoft Word’s Dictate function and the speech recognition tools of my new computer and Windows 10. I carefully and slowly recited, with painfully obvious pronunciation, the lyrics to an old classic. (No, I didn’t sing.) Here’s how it came out: like the rolling stone…

  • A half gallon of oxymoron

    Kroger sells a product they call “Fat Free Half & Half.” Half & Half is supposed to be half cream, half whole milk, with a butterfat content of about 12%. TWELVE PERCENT. What’s the story, Kroger? I invite spokespeople from Kroger, all members of the dairy industry, and anyone who has ever tried this product…

  • A unique selling proposition it is

    If you don’t live in Arkansas (and there’s a good chance you don’t) you’re missing the fun of Arkansas advertising.  Today in my fair city of Little Rock I was listening to a local radio station and the spokesman for a Chevrolet dealership pitched the Impala as “the car for the man who’s not trying to impress…