Sage Advice, LLC

Paul Sage's Marketing Work and Observations

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MARKETING COMMUNICATIONS LEADER skilled at planning, creating, implementing and measuring communications in consumer and business markets. Industry experience includes telecom, banking, utilities, business services, building materials and healthcare. Key Capabilities • Fractional Marketing Director • Marketing Communications Project Management • Marketing Research and Communications Measurement • Agency and Vendor Selection, Direction and Evaluation; Vendor Contract Optimization and Cost Reduction • Writing: Brand Definitions, Creative Briefs, Proposals, Online and Offline Content • Coaching and Training

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  • Super Drug Bowl 2026

    Super Bowl LX on February 8, 2026, crowned the NFL champion, but its true American hallmark was the barrage of prescription drug ads—a spectacle impossible anywhere else. Only the U.S. and New Zealand allow direct-to-consumer TV ads for pharmaceuticals, a policy most nations reject to prevent overprescribing, inflated costs, and hype over hard science. At…

  • One More Super Bowl LX Ad: Will Shat

    While I was watching Super Bowl LX on February 8, I kept a running log of all the national ads. One commercial I had seen in previews never showed up on my screen: The Kellogg’s Raisin Bran “Will Shat” ad. I know it aired but somehow I missed it. I think it was the funniest…

  • Super Bowl LX Ads

    All the ads and action from pregame until the final whistle. Click here for the two-page timeline and advertising summary. The Seattle Seahawks defeated the New England Patriots in the annual game played between commercials. This year’s ads were dominated by technology and pharmaceuticals, with a lot less to eat, drink and drive. We still…

  • Some Sage Advice

      A friend of mine was recently asked, “If you could have any career you wanted, what would you be doing?” My friend said, “After all I’ve done in the last 20 years, I still have no clue what career would make me happy?” My sage advice to him, and to anyone trying to answer…

  • Olá. Como vai?

    I’ve been getting a lot of Brazilian visitors to this blog recently. I don’t know why, but the stats don’t lie. “Obrigado” and “Feliz Natal” to my friends in Brazil. Abraços, Paulo

  • Boo! I’m alive!

    Happy Halloween!  I didn’t fall off the blogosphere. I’ve just been mighty busy. Many irons in ye olde fyre.  I’ve added TEACHING to my resume in addition to “real world” work. Those who do also teach. I hope to share some thrilling Sage observations with you in November.  In the meantime, take a trip down…