Sage Advice, LLC

Paul Sage's Marketing Work and Observations

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MARKETING COMMUNICATIONS LEADER skilled at planning, creating, implementing and measuring communications in consumer and business markets. Industry experience includes telecom, banking, utilities, business services, building materials and healthcare. Key Capabilities • Fractional Marketing Director • Marketing Communications Project Management • Marketing Research and Communications Measurement • Agency and Vendor Selection, Direction and Evaluation; Vendor Contract Optimization and Cost Reduction • Writing: Brand Definitions, Creative Briefs, Proposals, Online and Offline Content • Coaching and Training

One More Super Bowl LX Ad: Will Shat

While I was watching Super Bowl LX on February 8, I kept a running log of all the national ads. I used an antenna to get the true over-the-air feed from my local NBC affiliate, not the Peacock stream. One commercial I had seen in previews never showed up on my screen: The Kellogg’s Raisin Bran “Will Shat” ad. I know it aired. I just don’t know how I missed it. I think it was the funniest ad of the night, starring 94-year-old William Shatner as “Will Shat, Bran Ambassador” beaming in and out of slice-of-America scenes with scatological shtick. You’re a regular guy, Captain Kirk.

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