Paul Sage – Marketing

Marketing Observations with some Sage Advice

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MARKETING COMMUNICATIONS LEADER skilled at planning, creating, implementing and measuring communications in consumer and business markets. Balanced experience in corporate marketing teams, agencies and independent consulting. Flexible in all media and channels, including offline and online advertising, website optimization, social media, direct marketing, mobile marketing, trade shows, sports and multicultural sponsorships, public relations, sales training and employee communications. Industry experience includes telecom, banking, utilities, business services, building materials and healthcare. Key Capabilities • Marketing Communications Project Management • Marketing Research and Communications Measurement • Agency and Vendor Selection, Direction and Evaluation; Vendor Contract Optimization and Cost Reduction • Writing: Brand Definitions, Creative Briefs, Proposals, Online and Offline Content • Coaching and Training Specialties: Project work for companies, agencies and entrepreneurs looking to define their brands and market themselves. Brand Definition; Creative Brief Development; Agency Selection; Agency Evaluation; Agency Direction; Agency Contract Optimization; Marketing Project Management; Marketing Communications Measurement; Mobile Marketing; Writing Proposals and Social Media Content. Good

Category: Media Musings

Observations on what’s going on in the media and how it’s changing the way we market.

  • What’s the buzz? Tell me what’s a-happening

    Let’s all get on the same page and not talk past each other. “I do not think that word means what you think it means” – Inigo Montoya, “The Princess Bride”

  • An Introduction to Digital Marketing Terms

  • I did a podcast!

    I was a guest on Digital Madvertising, Episode 16. We talked about the places I’ve been and the things I’ve seen in my marketing career. It’s 49 minutes of Mad Man fun and nostalgia.

  • A post of mine remains popular, year after year

    Blog content doesn’t die. Sometimes it keeps getting more popular.

  • Super Bowl LVI Commercials Spreadsheet

    That’s right, while you were kicking back and enjoying the game, the food, and the ads, I was hammering out an Excel sheet. Here it is. You’re welcome. Super Bowl LVI, Los Angeles, Inglewood, California, SoFi Stadium, LA Rams vs Cincinnati Bengals 13 February 2022

  • Laptop is the New TV

    The high school graduates of May 2018 are about to move into their college dorm rooms, and many won’t be taking a TV with them. This year’s university freshmen don’t watch TV and don’t use TVs. Instead, they watch prepackaged video content, on demand, and on their laptops and phones. In my survey of 36…

  • A unique selling proposition it is

    If you don’t live in Arkansas (and there’s a good chance you don’t) you’re missing the fun of Arkansas advertising.  Today in my fair city of Little Rock I was listening to a local radio station and the spokesman for a Chevrolet dealership pitched the Impala as “the car for the man who’s not trying to impress…

  • Spanglish Ad for Jimmy John’s

    This spot ran on Texas Rangers baseball last night on Fox Sports Southwest, an English-language network. http://www.youtube.com/watch?v=MTB-QT7IaeM               The story is performed in Spanish, but the action is so clear, so universal, that language doesn’t matter.  We’ve all been there, and we understand. The tag at the end, both…

  • Buy me some peanuts and Cracker Jack

    Baseball and advertising have always been partners.  Long before NASCAR and the Barclays Premier League brought us sports figures decked in suits of many logos, the outfield walls of Major League Baseball stadiums were checkered with a panorama of ads.  All those ads probably made it harder for players to see the ball. But they…

  • In Praise of the Podcast

    Podcasts are to media what Trefoils are to Girl Scout Cookies.  Most of us know they’re there, and most of us never order them.  Unless you’re like me.  I love podcasts. It all started back in twenty-aught-six when I got my first iPod – a 1-gigabyte Nano.  I thought I was a hepcat.  I got…