“Obrigado” and “Feliz Natal” to my friends in Brazil.
Kroger sells a product they call “Fat Free Half & Half.” Half & Half is supposed to be half cream, half whole milk, with a butterfat content of about 12%. TWELVE PERCENT. What’s the story, Kroger?
I invite spokespeople from Kroger, all members of the dairy industry, and anyone who has ever tried this product to comment.
Happy Halloween! I didn’t fall off the blogosphere. I’ve just been mighty busy. Many irons in ye olde fyre. I’ve added TEACHING to my resume in addition to “real world” work. Those who do also teach.
I hope to share some thrilling Sage observations with you in November. In the meantime, take a trip down memory lane with my three most popular posts from 2012-2014:
Have a safe night of bite-sized fun!
If you don’t live in Arkansas (and there’s a good chance you don’t) you’re missing the fun of Arkansas advertising. Today in my fair city of Little Rock I was listening to a local radio station and the spokesman for a Chevrolet dealership pitched the Impala as “the car for the man who’s not trying to impress anybody.”
I doubt that’s what the folks in Detroit had in mind for copy, but you have to admit it’s unique. Not unique in the way Rosser Reeves intended for a USP. I’d bet nobody else positions it the way we do in Arkansas. The 2014 Impala. Shown here in Razorback Red.
Its name is simple, its logo features a capital A, but too many people call it “Sports Academy.” WRONG!! It’s Academy Sports. OK, officially Academy Sports + Outdoors (with a plus sign). Maybe people confuse it with Sports Authority, a smaller competitor with little to no retail presence in my neck of the nation. Drives me nuts. It’s a good store with good stuff. Get it right.
Have a nice day, and enjoy the 4th of July weekend, States United of America.
This is a Wordle (TM) word cloud of my resume. Have you tried Wordle? Play with it at http://www.wordle.net/ It’s a great tool for boiling a strategy document down to essential thoughts. Give it a try. Let me know if you need help. I can Wordle and chew gum at the same time.
Last September I commented on a restaurant that was all over the menu board: