“Obrigado” and “Feliz Natal” to my friends in Brazil.
Kroger sells a product they call “Fat Free Half & Half.” Half & Half is supposed to be half cream, half whole milk, with a butterfat content of about 12%. TWELVE PERCENT. What’s the story, Kroger?
I invite spokespeople from Kroger, all members of the dairy industry, and anyone who has ever tried this product to comment.
Happy Halloween! I didn’t fall off the blogosphere. I’ve just been mighty busy. Many irons in ye olde fyre. I’ve added TEACHING to my resume in addition to “real world” work. Those who do also teach.
I hope to share some thrilling Sage observations with you in November. In the meantime, take a trip down memory lane with my three most popular posts from 2012-2014:
Have a safe night of bite-sized fun!
If you don’t live in Arkansas (and there’s a good chance you don’t) you’re missing the fun of Arkansas advertising. Today in my fair city of Little Rock I was listening to a local radio station and the spokesman for a Chevrolet dealership pitched the Impala as “the car for the man who’s not trying to impress anybody.”
I doubt that’s what the folks in Detroit had in mind for copy, but you have to admit it’s unique. Not unique in the way Rosser Reeves intended for a USP. I’d bet nobody else positions it the way we do in Arkansas. The 2014 Impala. Shown here in Razorback Red.
Its name is simple, its logo features a capital A, but too many people call it “Sports Academy.” WRONG!! It’s Academy Sports. OK, officially Academy Sports + Outdoors (with a plus sign). Maybe people confuse it with Sports Authority, a smaller competitor with little to no retail presence in my neck of the nation. Drives me nuts. It’s a good store with good stuff. Get it right.
Have a nice day, and enjoy the 4th of July weekend, States United of America.
This is a Wordle (TM) word cloud of my resume. Have you tried Wordle? Play with it at http://www.wordle.net/ It’s a great tool for boiling a strategy document down to essential thoughts. Give it a try. Let me know if you need help. I can Wordle and chew gum at the same time.
Last September I commented on a restaurant that was all over the menu board:
A clever Canadian company, Bin There Dump That, knows how to differentiate even a most mundane and unglamorous thing. Not only have they chosen a unique, funny and memorable name, they promise a higher level of customer service and a “residential friendly dumpster.” http://www.bintheredumpthat.com/
I feel like the kid who just found out about Santa Claus, or, in keeping with the season, the Easter Bunny. My illusion has just been shattered.
Ozarka® water is not made in Arkansas.
I just assumed it was. But what do I know, I live in Arkansas. Nonetheless, I was just being logical, or intuitive, at least. “OZARKA” sounds like it’s from around here, our “Natural State” of hot springs and rolling hills and trout fishing. And the Ozark Mountains.
Ozarka’s packaging boasts it’s made in Texas. Texas? Texas water? Is that supposed to be good? I grew up in Houston. I think the tap water in Little Rock tastes better. And there’s no such place as Hot Springs National Park, Texas.
Pull back the curtain, Toto. Egad, the Wizard of Ozarka is just one of many brands pumped out by Nestlé Waters North America. Thus we have an Arkansas-sounding label coming from the Texas operations of a North American company based in Switzerland. Yodelayheehoo.
Oh well, it’s just water, the commodity that’s increasingly never common. Last time I checked, a liter of Evian was selling for $1.99 at the local Kroger. A liter of Kroger’s store-brand water was 69 cents. That’s a 188% premium for Evian. Some people take this brand thing way too seriously. And the marketers smile.
It’s as difficult to grasp as seeing Michael Jordan wearing a minor league baseball uniform.
Tide, the iconic Procter & Gamble brand of heavy-duty laundry detergent, is now a dry cleaners.
Their website says, “We’ve been in your home for over 60 years. It’s about time we got our own place. Discover a fresh approach to dry cleaning…We combine GreenEarth® technology with amazing stain removal, color maintenance, and a clean so fresh you can smell it. All to bring your clothes back to life with an experience you’ll love from your very first visit.”
A bold move in brand extension. It will be interesting to see how this goes. Will consumers, awash in a mix of mostly local and regional dry-cleaning brands, move to something so popular yet so foreign? Will Tide lead the pack?