Screen Shot 2014-12-18 at 12.40.42 PMI’ve been getting a lot of Brazilian visitors to this blog recently. I don’t know why, but the stats don’t lie.

“Obrigado” and “Feliz Natal” to my friends in Brazil.

Abraços,

Paulo

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Kroger sells a product they call “Fat Free Half & Half.” Half & Half is supposed to be half cream, half whole milk, with a butterfat content of about 12%. TWELVE PERCENT. What’s the story, Kroger?

I invite spokespeople from Kroger, all members of the dairy industry, and anyone who has ever tried this product to comment.

Happy Halloween!  I didn’t fall off the blogosphere. I’ve just been mighty busy. Many irons in ye olde fyre.  I’ve added TEACHING to my resume in addition to “real world” work. Those who do also teach.

I hope to share some thrilling Sage observations with you in November.  In the meantime, take a trip down memory lane with my three most popular posts from 2012-2014:

#1 https://paulsagemarketing.com/2013/01/24/my-best-brands-birthday/

#2 https://paulsagemarketing.com/2012/12/21/how-elvis-met-nixon-is-how-branding-leads-to-sales/

#3 https://paulsagemarketing.com/2014/04/15/ozarka-is-made-in-texas-that-aint-natural/

Have a safe night of bite-sized fun!

If you don’t live in Arkansas (and there’s a good chance you don’t) you’re missing the fun of Arkansas advertising.  Today in my fair city of Little Rock I was listening to a local radio station and the spokesman for a Chevrolet dealership pitched the Impala as “the car for the man who’s not trying to impress anybody.”

I doubt that’s what the folks in Detroit had in mind for copy, but you have to admit it’s unique. Not unique in the way Rosser Reeves intended for a USP.  I’d bet nobody else positions it the way we do in Arkansas.  The 2014 Impala. Shown here in Razorback Red.

The 2014 Chevy Impala. It's nothing special, and that's what's special about it.

The 2014 Chevy Impala. It’s nothing special, and that’s what’s special about it.

 

Conroe store ACADEMYIts name is simple, its logo features a capital A, but too many people call it “Sports Academy.” WRONG!!  It’s Academy Sports. OK, officially Academy Sports + Outdoors (with a plus sign).  Maybe people confuse it with Sports Authority, a smaller competitor with little to no retail presence in my neck of the nation.  Drives me nuts. It’s a good store with good stuff.  Get it right.

Have a nice day, and enjoy the 4th of July weekend, States United of America.