Sage Advice, LLC

Paul Sage's Marketing Work and Observations

recent posts

MARKETING COMMUNICATIONS LEADER skilled at planning, creating, implementing and measuring communications in consumer and business markets. Industry experience includes telecom, banking, utilities, business services, building materials and healthcare. Key Capabilities • Fractional Marketing Director • Marketing Communications Project Management • Marketing Research and Communications Measurement • Agency and Vendor Selection, Direction and Evaluation; Vendor Contract Optimization and Cost Reduction • Writing: Brand Definitions, Creative Briefs, Proposals, Online and Offline Content • Coaching and Training

If You’re Local and Small, Leverage That

August 6, 2023

https://eagadv.com/ep-8-finding-your-local-groove-managing-grief-and-moving-on/
They gave me the mic and I talked about the power of leveraging your genuine, local origin and presence.
The Brand That Got You Here Can Get You There

July 28, 2023

Don’t Forget to Take Your Brand with You When You Grow
Hit ’em where they ain’t

July 25, 2023

Small business marketing: To beat the big guys, play a different game

https://www.bizjournals.com/bizjournals/news/2023/07/25/small-business-marketing-to-beat-the-big-guys-play-a-different-game.html?fbclid=IwAR3SXbtWnqpUI6c-nSs0zZMpdeNI5tmbGySCriW9bIZtUPrngP67QFehWDI
Not Just MORE, more EFFECTIVE

July 11, 2023

https://www.smallbusinessmiracles.com/make-your-marketing-messaging-more-effective/
What’s the buzz? Tell me what’s a-happening

June 10, 2023

Let’s all get on the same page and not talk past each other.

“I do not think that word means what you think it means” – Inigo Montoya, “The Princess Bride”

https://www.smallbusinessmiracles.com/whats-the-buzz-in-marketing/
An Introduction to Digital Marketing Terms

May 30, 2023

https://www.smallbusinessmiracles.com/an-introduction-to-digital-marketing-terms/
Considering hiring a marketing agency? Agencies do what you can’t do by yourself.

May 25, 2023

https://www.smallbusinessmiracles.com/twelve-good-reasons-to-work-with-a-marketing-company/
I did a podcast!

March 7, 2023

I was a guest on Digital Madvertising, Episode 16. We talked about the places I’ve been and the things I’ve seen in my marketing career. It’s 49 minutes of Mad Man fun and nostalgia.
Super Bowl LVII Commercials and Timeline

February 12, 2023

Here is every ad, every scoring play, and more from Super Bowl LVII (57) on February 12, 2023.

I loved the ads featuring dogs (Amazon and Farmer’s Dog), the very edgy Blue Moon ad that gave the spotlight to two bland competitor brands, and the Google Pixel 7 ad showing amazing new technology.

super-bowl-57-game-and-ad-log-2-12-2023 Download
A post of mine remains popular, year after year

December 13, 2022

In April 2014 I wrote a post about Ozarka water being bottled in Texas, and proudly branded as such right here in Arkansas, where my intuition always (and incorrectly) told me Ozarka came from Arkansas, land of the Ozarks.

Click here to see the original post.

The post is likely to reach 600 views in 2022, breaking the annual record of 592 set in 2016. Like Lionel Messi and Tom Brady, this old boy keeps on scoring, year after year.

Blog content doesn’t die. Sometimes it keeps getting more popular. Who knows, maybe “Ozarka is made in Texas” will hit 700 in 2023.