Sage Advice, LLC

Paul Sage's Marketing Work and Observations

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MARKETING COMMUNICATIONS LEADER skilled at planning, creating, implementing and measuring communications in consumer and business markets. Industry experience includes telecom, banking, utilities, business services, building materials and healthcare. Key Capabilities • Fractional Marketing Director • Marketing Communications Project Management • Marketing Research and Communications Measurement • Agency and Vendor Selection, Direction and Evaluation; Vendor Contract Optimization and Cost Reduction • Writing: Brand Definitions, Creative Briefs, Proposals, Online and Offline Content • Coaching and Training

Tag: KTCK

  • What Mike Rhyner says every day around 3:30 on The Ticket (KTCK).

    The Old Grey Wolf says it five days a week, with professional fluidity and consistency, yet most of us P1s can’t recite more than a few words of it. It varies ever so slightly day to day, but here is the general script. Three thirty-three is our time. Thirty-three minutes past 3PM Central Standard time…

  • My Best Brand’s Birthday

    My favorite brand turns 19 today. My favorite brand is not a car, or a beer, or a coffee or a computer company. My favorite brand is a radio station. Not some fancy subscription satellite or heuristically customizable internet station, but just a regular terrestrial radio station. I’m talking about The Ticket. KTCK. Sportsradio 1310, Dallas. And…