Sage Advice, LLC

Paul Sage's Marketing Work and Observations

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MARKETING COMMUNICATIONS LEADER skilled at planning, creating, implementing and measuring communications in consumer and business markets. Industry experience includes telecom, banking, utilities, business services, building materials and healthcare. Key Capabilities • Fractional Marketing Director • Marketing Communications Project Management • Marketing Research and Communications Measurement • Agency and Vendor Selection, Direction and Evaluation; Vendor Contract Optimization and Cost Reduction • Writing: Brand Definitions, Creative Briefs, Proposals, Online and Offline Content • Coaching and Training

Category: Marketing Trends

  • Baseball’s Golden Age

    There’s a new breed of ball chasers stealing hearts at stadiums this summer, from The Show to the minors and even the College World Series. The golden retriever, that smiling, tail-wagging, blonde-hair-shedding variety of canis familiaris, is making headlines—not just as the bat dog or the mascot, but often as the face of a team’s…

  • What’s the buzz? Tell me what’s a-happening

    Let’s all get on the same page and not talk past each other. “I do not think that word means what you think it means” – Inigo Montoya, “The Princess Bride”

  • I did a podcast!

    I was a guest on Digital Madvertising, Episode 16. We talked about the places I’ve been and the things I’ve seen in my marketing career. It’s 49 minutes of Mad Man fun and nostalgia.

  • Laptop is the New TV

    The high school graduates of May 2018 are about to move into their college dorm rooms, and many won’t be taking a TV with them. This year’s university freshmen don’t watch TV and don’t use TVs. Instead, they watch prepackaged video content, on demand, and on their laptops and phones. In my survey of 36…

  • No more waiting at the deli counter!

    IMPORTANT UPDATE – 11 DECEMBER 2018:  THE KIOSK HAS BEEN REMOVED! THERE IS NO LONGER THE KIOSK OPTION AND THE CUSTOMER HAS TO WAIT IN LINE AT THE COUNTER! WE HAVE GONE BACKWARD IN TIME! “The mass of men lead lives of quiet desperation.”                      …

  • Roses get schooled

    A most ingenious new product.  How DID they get those flowers to grow in all those school colors? Even LSU purple and gold.  You geaux, FTD.

  • New Packaging + Very Old Product = Big Idea

    Take music that’s aged 300 years, put it in a sleek, modern package, and give customers a benefit they’ve never had before:  the ability to carry ALL the works of Johann Sebastian Bach in their pocket.  Their BACH pocket, of course. Just $182.25. http://www.prestoclassical.co.uk/r/Teldec/2564661127

  • The Value of a Seven-Million-Dollar Minute

    With the college national championship behind us and only eight teams remaining in the NFL playoffs, followers of American football are now fixing their eyes on February 3rd, Super Bowl Sunday.  CBS has already sold out its inventory at an average price of around $3.7 million per 30-second spot (is that net or gross, might…

  • Decompartmentalizing Digital

    http://www.digiday.com/agencies/time-to-retire-the-digital-jedi/ Digital media have lost their mystery, and that’s a good thing. I thought it quaint that Sterling Cooper, the 1960s agency on “Mad Men,” appointed a man as “Head of Television.” Someday soon we’ll look back and wonder why we needed a subcategory called “digital marketing.”

  • Co-promotions make strange bedfellows

    Neiman Marcus and Target?   Denny’s and “The Hobbit” movie?   And here in my hunting-crazy state,  a local jeweler and Benelli shotguns.  We’re seeing brands paired up that don’t seem to go together at first blush, but maybe that’s the point.  Maybe this is a way to stretch the public perception of a brand…