Sage Advice, LLC

Paul Sage's Marketing Work and Observations

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MARKETING COMMUNICATIONS LEADER skilled at planning, creating, implementing and measuring communications in consumer and business markets. Industry experience includes telecom, banking, utilities, business services, building materials and healthcare. Key Capabilities • Fractional Marketing Director • Marketing Communications Project Management • Marketing Research and Communications Measurement • Agency and Vendor Selection, Direction and Evaluation; Vendor Contract Optimization and Cost Reduction • Writing: Brand Definitions, Creative Briefs, Proposals, Online and Offline Content • Coaching and Training

Co-promotions make strange bedfellows

NM Target

Neiman Marcus and Target?   Denny’s and “The Hobbit” movie?   And here in my hunting-crazy state,  a local jeweler and Benelli shotguns.  We’re seeing brands paired up that don’t seem to go together at first blush, but maybe that’s the point.  Maybe this is a way to stretch the public perception of a brand by knocking down old mental fences and letting new associations develop.  

Diamond and Shotgun

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