Co-promotions make strange bedfellows

NM Target

Neiman Marcus and Target?   Denny’s and “The Hobbit” movie?   And here in my hunting-crazy state,  a local jeweler and Benelli shotguns.  We’re seeing brands paired up that don’t seem to go together at first blush, but maybe that’s the point.  Maybe this is a way to stretch the public perception of a brand by knocking down old mental fences and letting new associations develop.  

Diamond and Shotgun

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