Co-promotions make strange bedfellows

Neiman Marcus and Target?   Denny’s and “The Hobbit” movie?   And here in my hunting-crazy state,  a local jeweler and Benelli shotguns.  We’re seeing brands paired up that don’t seem to go together at first blush, but maybe that’s the point.  Maybe this is a way to stretch the public perception of a brand by knocking down old mental fences and letting new associations develop.