Decompartmentalizing Digital

http://www.digiday.com/agencies/time-to-retire-the-digital-jedi/
Digital media have lost their mystery, and that’s a good thing. I thought it quaint that Sterling Cooper, the 1960s agency on “Mad Men,” appointed a man as “Head of Television.” Someday soon we’ll look back and wonder why we needed a subcategory called “digital marketing.”