Decompartmentalizing Digital
http://www.digiday.com/agencies/time-to-retire-the-digital-jedi/
Digital media have lost their mystery, and that’s a good thing. I thought it quaint that Sterling Cooper, the 1960s agency on “Mad Men,” appointed a man as “Head of Television.” Someday soon we’ll look back and wonder why we needed a subcategory called “digital marketing.”
As I was saying… http://blog.richards.com/we-removed-digital-from-our-business-cards The Richards Group is in the big relevant marketing idea business. Ideas are neither digital nor analog.
LikeLike