Maybe it was just a bad run of their label-making press. Maybe it’s my inability to discern fifty shades of pink. Maybe I just don’t grasp the concept of subtlety in packaging.
I’m having a hard time reading the label on this bottle of Aquafina Flavor Splash Sparkling Berry Loco Four Berry Blend Flavor, a product of Pepsico under its popular Aquafina bottled water brand.
I like the beverage, but I can’t read the label easily. It doesn’t jump off the shelf at me.
In British slang, the word “bottle” means “courage” or “mettle,” as in “He’s a skilled footballer, but he lacks bottle.” Pepsi had the bottle to design a pink-on-pink bottle, but I don’t think it scored a goal.