A unique selling proposition it is
If you don’t live in Arkansas (and there’s a good chance you don’t) you’re missing the fun of Arkansas advertising. Today in my fair city of Little Rock I was listening to a local radio station and the spokesman for a Chevrolet dealership pitched the Impala as “the car for the man who’s not trying to impress anybody.”
I doubt that’s what the folks in Detroit had in mind for copy, but you have to admit it’s unique. Not unique in the way Rosser Reeves intended for a USP. I’d bet nobody else positions it the way we do in Arkansas. The 2014 Impala. Shown here in Razorback Red.
The 2014 Chevy Impala. It’s nothing special, and that’s what’s special about it.
Paul Sage - Marketing 
This is hilarious but also really clever when you think about it. Refreshingly honest and to-the-point!
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Thanks, Ann. It reminds me a bit of the Volvo ad, “They’re boxy but they’re good.” created by the mental hospital patients in the movie “Crazy People” starring Dudley Moore and Daryl Hannah. http://www.imdb.com/title/tt0099316/?ref_=nv_sr_1 We aren’t used to seeing such blatant and self-effacing honesty.
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