The Old Grey Wolf says it five days a week, with professional fluidity and consistency, yet most of us P1s can’t recite more than a few words of it. It varies ever so slightly day to day, but here is the general script.
Three thirty-three is our time. Thirty-three minutes past 3PM Central Standard time according to the tower of the friendly mercantile. The tuner is on America’s favorite radio station, Sportsradio 1310, The Ticket.
Warmest greetings, Tickheads and Ticketchicks, it is Thursday, the 9th of March.
Time to heed to, trice up, mill about smartly throughout the premises making certain every radio in sight is set to America’s favorite station for music and news and in doing whatever you must to ensure that this remains the case in perpetuity.
This is Mike Rhyner, speaking to you today from the nurturing biosphere of the mothership, alongside the The Knox City knocker, the Terlingua comic, Dingu, Ty Walker, the great beast in his natural habitat and the dancing bear at first base getting things ready to roll with that Ticket Ticker this afternoon.
At the helm, guiding us out to sea, sober with his hands on the wheel, the young gunslinger, David Mino.
Becca will be along in just a bit with traffico, traffico, and I will be here, but right about now it is time for us to bring in the Cobra.
For more of my gentle musings on The Ticket, see https://paulsagemarketing.com/2013/01/24/my-best-brands-birthday/
Mike Rhyner, Greatness
My favorite brand turns 19 today.
My favorite brand is not a car, or a beer, or a coffee or a computer company. My favorite brand is a radio station. Not some fancy subscription satellite or heuristically customizable internet station, but just a regular terrestrial radio station.
I’m talking about The Ticket. KTCK. Sportsradio 1310, Dallas. And I don’t even live in Texas. But thanks to the wonders of iHeartRadio I’m a loyal Ticket listener, a “P1” in Ticket parlance. The Ticket uses P1, the Arbitron metric of single-station listenership, as a merit badge for the dedicated follower. How brilliantly obvious and simple.
What makes The Ticket special? Why is The Ticket not like any other radio station in America? What can all brands learn from The Ticket?
– The Ticket gives its followers a sense of belonging, of being on the inside. P1s have their own events like Ticketstock and Fight Night and Normathon (featuring Norm Hitzges, the senior statesman of the station). P1s have a vocabulary all their own: “doin’ a bit,” “HSO,” “spares,” “bullsh,” “greatness,” “tired-head” and “a beating.”
– The Ticket is not like anything else in its category. Even the biggest sports fans can get tired-head from the typical sports-talk radio station. Too much analysis, preview and re-view, and “call in and tell us what you think of the Giants’ latest trade” blabber. The Ticket just flows with whatever guys are thinking about that day. Sometimes it’s the latest episode of “Breaking Bad,” sometimes it’s Lee Harvey Oswald’s bathtub. The Ticket doesn’t ignore sports, it just knows there’s room for a lot more.
– The Ticket is consistent but not stuck in a rut. After 19 years, it’s still Sportsradio 1310. Many of the same voices that were there in 1994 are still there. New talent is onramped in a way that doesn’t disrupt the flow. New media are embraced. The Ticket’s presence on Facebook, Twitter and blogs is seamlessly integrated with on-air content.
– The Ticket builds relationships. Every day the Ticket celebrates the birthdays of its P1s along with the biggest names in sports on a segment called “Why Today Doesn’t Suck.” Everybody feels like somebody.
– The Ticket doesn’t take itself too seriously. Good brands aren’t stuffy. Southwest Airlines, Zappos, Moe’s Southwest Grill. They know how to make you laugh and still deliver a prime product with super service. The Ticket celebrates its gaffes with an “E-Brake of the Week” segment, when listeners call in to vote on the worst on-air screw-up.
– The Ticket takes risks. There are no sacred cows, not even sacred Dallas Cowboys. Regular appearances by the Fake Jerry Jones, the Fake Tiger Woods and other false idols are filled with “I can’t believe they said that” zingers. Top-shelf sports figures from David Beckham to Phil Mickelson might be interviewed by Scoops Callahan, a Ticket character who speaks in 1920s press lingo, or by the Overcusser, a zealous locker-room reporter who clocks in at 30 bleeps a minute.
– The Ticket has friends. It also has enemies. You can’t please everybody. Barry Switzer and Shaquille O’Neal love the Ticket. Lee Corso and Bob Knight? Not so much.
– The Ticket is a thought leader. Amidst the shtick there is substance. The guys on The Ticket are smart, especially when it comes to knowing what’s going on with the big four local teams: Cowboys, Rangers, Mavericks and Stars. They are the go-to experts. They just don’t act like it.
Marconi Awards, loyal advertisers, a cult-like following and nineteen years in business. Not too shabby for a bunch of guys just sittin’ around talking. Happy Birthday, guys.
For more of my gentle musings on The Ticket, see https://paulsagemarketing.com/2017/03/09/what-mike-rhyner-says-every-day-around-330-on-the-ticket-ktck/